Course Description
Want to progress with your career in the retail industry with on-the-job training? The SIR40212 Certificate IV in Retail Management* is a nationally recognized very practical qualification that provides the skills and knowledge for an individual to be competent in frontline management skills of those working in a retail or business-to-business environment.
This qualification applies to those who are managing a small retail outlet, a section or department within a larger retail store, a small business-to-business outlet, or a section or department within a larger business or franchise.
Study Mode
Blended (face-to-face and workplace training)
Practical Skills
The program provides students with industry-relevant training and the practical skills required to become effective retail managers.
The course covers all the key areas of retail management, and trains students to oversee retail merchandise and store presentation, manage sales and service delivery, coordinate customer service strategies, and report on financial activity.
Students will also be taught how to build customer loyalty and adopt mobile commerce applications to ensure their businesses stay ahead of the game and effectively compete against other retailers.
Beyond the specialised retail training, students will also gain valuable managerial training such as leading and managing effective teams, providing safe work environments, and complying with legal and risk management requirements. Such skills are highly transferrable, and will come in handy if individuals ever choose to make a career change.
*Please note this qualification is no longer current, however, students have until 30 September 2017 to complete this qualification.
DOWNLOAD PRE-ENROLMENT INFORMATION
Course Video
Key Learning Outcomes
- Determine effective business leadership, merchandising and safety aspects of their business operation
- Develop and implement reports and performance reviews for financial management, people management and inventory control
- Lead and manage teams, suppliers and business relationships for optimum performance and return in their business
- Manage marketing, visual merchandising and store presentation strategies
Employable Outcomes
Individuals with this qualification are able to perform roles, such as:
- manage a small to medium sized retail store group or franchise outlet
- manage an independent retail store
- manage a business-to-business outlet
- departmental or section management in a retail or business-to-business enterprise
- functional management roles, such as merchandise management
- manage an inside or outside sales team in a business-to-business company
Units of Study
To complete this course 10 units of competency must be completed. These 10 units are made up of 3 core units plus 7 elective units.
The Penn College has considered local industry requirements and determined that the following 10 units of competency will be delivered for this Certificate:
UNIT
SIRXMER405
TYPE
Core
NAME
Manage store presentation and pricing
HOURS
35
This unit describes the performance outcomes, skills and knowledge required to apply knowledge of store merchandising to plan and manage store promotions, and manage store pricing policies and housekeeping. It includes interpreting and complying with store layout and visual merchandising policies, developing and implementing procedures to manage merchandise pricing, and managing all aspects of store housekeeping, including contingency procedures.
UNIT
SIRXMGT003A
TYPE
Core
NAME
Lead and manage people
HOURS
35
This unit describes the performance outcomes, skills and knowledge required to lead and manage teams.
UNIT
SIRXWHS403
TYPE
Core
NAME
Provide a safe work environment
HOURS
35
This unit describes the performance outcomes, skills and knowledge required to develop and implement policies and procedures relating to work health and safety (WHS) issues.
It involves consulting with staff, assessing and controlling risks, establishing and maintaining record systems, and evaluating policies and procedures. It is based on the National Occupational Health and Safety Commission (NOHSC) guidelines.
UNIT
SIRXSLS406
TYPE
Sales
NAME
Manage sales and service delivery
HOURS
35
This unit describes the performance outcomes, skills and knowledge required to monitor, maintain and improve sales and service delivery. It involves market research, developing new markets, and marketing products and services within the culture of the overall store policy.
The unit requires the team member to develop and maintain excellence in sales and service delivery by ensuring the provision of a well-resourced working environment for fellow staff. The team member is required to proactively pursue the continuous improvement of operations by seeking, evaluating and reporting feedback from customers and colleagues on sales and service delivery and working conditions; and locating and negotiating adequate supply of stock and other necessary resources according to store policy.
UNIT
SIRXCCS408
TYPE
Client & Customer
Service
Service
NAME
Build retail relationships and sustain customer loyalty
HOURS
40
This unit describes the performance outcomes, skills and knowledge required to monitor and analyse systems and data relating to customer behaviour and relationships; and to plan and implement improvements to systems, processes and strategies to build retail relationships and sustain customer loyalty. It also covers engaging staff in research activities and encouraging staff participation in the selection and implementation of improvements and new strategies.
UNIT
SIRXINV003A1
TYPE
Inventory
NAME
Plan inventory levels
HOURS
45
This unit describes the performance outcomes, skills and knowledge required to plan and control inventory levels for a business.
UNIT
SIRXHRM001A
TYPE
Human Resource Management
NAME
Administer human resources policy
HOURS
35
This unit describes the performance outcomes, skills and knowledge required to plan and manage human resources.
UNIT
SIRXFIN004A
TYPE
Finance
NAME
Manage financial resources
HOURS
35
This unit describes the performance outcomes, skills and knowledge required to develop and implement financial control systems. It involves controlling cost and budget, maintaining store accounting systems and developing and negotiating budget allocations.
UNIT
SIRXCCS407
TYPE
Client & Customer
Service
Service
NAME
Develop business to business relationship
HOURS
40
This unit describes the performance outcomes, skills and knowledge required to enhance business relationships that will deliver outcomes to wholesale businesses.
This unit covers ways to work with business customers to develop sustainable and beneficial business relationships, including recognising positive opportunities for other businesses, analysing competitor’s activities, implementing systems and strategies that support business partnerships, and integrating business relationships with business and strategic goals.
UNIT
SIRXINV404
TYPE
Inventory
NAME
Manage retail merchandise
HOURS
25
This unit describes the performance outcomes, skills and knowledge required to conduct market analyses, plan merchandise ranges, procure and rationalise stock, and implement staff merchandise training to maximise profit in a changing retail environment.
Admission Requirements
To undertake the SIR40212 Certificate IV in Retail Management individuals will have previous retail supervisory experience in roles such as:
- customer service
- supervising work teams and employee relations
- sales performance
- store safety and security
All potential students will undergo a telephone interview with our friendly and experienced trainers to determine if they have the required experience to study this course.
Our trainers may request examples of evidence of your retail experience which may include job descriptions and references from your current or past employers.
Recognition of Prior Learning (RPL)
The Penn College provides the opportunity for students to apply to have prior learning and experience recognised toward a qualification.
For example, if you have completed units of competency for this qualification at another educational institution, or have significant work experience, you may be granted credit or partial credit towards this qualification in recognition of those skills and knowledge gained through work experience, life experience and/or previous formal training.
Please contact us for further information about how to apply for RPL for this qualification.
Fee Structure
Course
Full Tuition Fee
SIR40212 Certificate IV in Retail Management
$3,800
Pathways from this qualification
After achieving SIR40212 Certificate IV in Retail Management, individuals may undertake:
- SIR50112 Diploma of Retail Management
- SIR80112 Vocational Graduate Certificate in Retail Leadership
